Who do you imagine when talking about the powers behind Australia's media?
It's a man, isn't it? A man with wrinkles, white skin, maybe some greying hair and perhaps the hint of a round belly underneath an expensive suit jacket? Not surprising.
It's a man, isn't it? A man with wrinkles, white skin, maybe some greying hair and perhaps the hint of a round belly underneath an expensive suit jacket? Not surprising.
The core concepts of the political economy in regards to the media are:
- Ownership
- Regulation
- Audience labor
- Surveillance
The regulations involved include content, classification, quotes and emerging media, as well as ethical implications and ideologies.
The audience labor is simple: the reader actually does the work for the media. Newspapers, television, the radio- these are all mediums that people read, watch and listen to. This forms a direct, or indirect, payment. Direct being CDs, books and movies, and indirect which covers magazines and newspapers. Regardless of payment, the audience pays for media.
You should realise: news has never been free and it highly unlikely that it ever will be free.
'Brandscape' means selling lifestyles. This is what the media is doing when they advertise products like Apple, Xbox, Kindl and Cola. Political economists sell the audience to advertisers and work to ensure their message is being heard above others.
Other sources that can be researched in regards to the political economy within the media:
- Herman and Chomsky's modal
- Advertising licence
- Flak and Enforcers (media responses)
http://dschroeder88.wordpress.com/2011/04/10/political-economy-and-the-consumption-of-kids/
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